![]() ![]() They still have an unmatched emotional power in the right situations – 51% of Gen Zers say that they would be more likely to buy a product because their internet online celebrity recommended it.īut slapping someone’s face on to marketing collateral is a wasted opportunity. Brands shouldn’t underestimate the resonance of celebrities. Talent partnerships are evolving for modern brands. How it started How it’s going /70A7RqVbV0- Saiana □ July 30, 2021 While not all contributions are positive, it’s got people talking. ![]() Reddit, for example, is awash with speculation around how to best consume the combo. McDonald’s generated conversation, both in mainstream media (the combo is a “total game changer” according to one global publication) and online fan communities alike. It shows that far from being outdated, celebrity endorsements can still make an impact when they’re executed well. It brings her personality to the forefront of the campaign, and makes her contribution more than just a bland promotion of an existing product. While the meal choice might appear a little random, the eclectic combination plays on Saweetie’s well known remixed music style and adds a layer of chaotic, humorous appeal to an otherwise standard menu. The fast food giant’s partnership with the rapper is the latest in its long line of celebrity endorsements, from BTS to Travis Scott. A tantalising combination of a Big Mac, Chicken McNuggets with two sauces (Saweetie 'N Sour and Tangy BBQ), fries and a Sprite. The Saweetie meal just dropped at McDonald’s. ![]()
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